The part of selling to hospitals that no system holds.

Your reps don't fill out the CRM. What reaches it is what survived the day.

One line to log, from the screen a rep lands on. The hospital's yes lands on the account by itself.

You can't see where each committee stands.

Each committee written down once. Each submission dated to when the committee acted. Packets due on every manager's board.

Hospitals treat your reps as a nuisance.

The hospital gets one queue for rep requests, and the request goes to the person who can say yes.

The market outside your accounts is a guess.

Public Medicare and Open Payments data beside your own records, on dashboards you build.