What changes
Where the work stands today, and where it stands with Organization directory.
For hospitals & ASCs
What the internet says about your hospital is somebody else's version.
You decide what your entry says and which sites it shows: one primary location, the rest with their own visibility.
New staff have nowhere official to join.
Staff ask to join, or join by invitation or by work email domain, and land in the right place.
For device companies
Account lists are typed in by hand, and two reps mean two different hospitals.
An account is a verified organization from the directory, so every rep means the same hospital.
A rep can't tell who to ask at a hospital.
A request goes to the person at that organization who can say yes.