What changes
Where the work stands today, and where it stands with Product Catalog.
For device companies
Your product information lives in brochures, decks and old emails.
Publish once. Preference cards, collections and saved products all point at the same record.
A recall goes out and nobody knows which surgeons' cards name the product.
A recall reaches every card that names the product, whatever its lifecycle state.
A buyer with a question reaches the wrong rep.
Coverage says who covers which product where, so buyers reach the right rep the first time.
For hospitals & ASCs
A recall on a product never reaches the card that names it.
Recalls and field safety notices show over the product, whatever its lifecycle.
Staff compare products from memory and old printouts.
Browse, compare and save. Build collections for a procedure or a service line.
The shelf and the record don't match.
Variants and packages carry their own identifiers, so the shelf matches the record. And you reach the rep who actually covers a product here.